British Heart Foundation's 'Connections' is a Visually Educative Experience

This compelling outing from the British Heart Foundation aims to educate the public on the sheer scope of their work - it starts with the heart, but that's certainly not where it ends.

Thus, MullenLowe London have teamed up with HLA and director Simon Ratigan to create this moving, very human piece of work. 

Using intriguing, x-ray like animation, the entire cardiovascular system is put on display in a number of everyday images. From exercising adults to a newborn baby, the film's universal feel hammers home the message that serious maladies - heart disease, vascular dementia, diabetes et al - could affect any of us at any time, and serves to highlight the Foundation's vital efforts to combat them.