HLA's Jamie Whitby's Yellow Days Music Video Dives into Surreal Visions of the Artist's Subconscious

The new music video for Yellow Day's single 'How Can I Love You' has been released.

It was directed by Jamie Whitby from HLA.

The video is a visual romp of scenic and surreal imagery and it has already been selected as an official Vimeo Staff Pick just days from its release.

Check it out below and read a statement from Jamie to discover how it came to life. 

Jame Whitby said, “The video is a dive into Yellow Days' subconscious, based on a conversation we started together in the pub and ended four feet down a hole in Hampshire.

"If there's one thing I’ve learned from making it, it’s that getting a camera to move smoothly six feet straight up or straight down on a limited budget is up there with working with animals or discovering the Higgs Boson."

"As such there’s a very long list of thank yous - George himself for his amazing ideas and gentle notes along the way, my production company HLA and producer Tim Daukes for all their support, Sam & OB Management for the hookup, commissioner Laura Clayton and everyone at Columbia who were a dream to work with, everyone at The Mill for slaving away on the post, and last but not least our amazing crew, especially my boy Jabez Bartlett (can’t be many production designers out there who can do 10 sets in one day…).”