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HLA's Tom Merilion Travels Through Time in Charming Ford Spot

18/09/2018
Production Company
London, United Kingdom
52
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GTB London creates whimsical new ad for the all-new Ford Focus

Aristotle once said 'Give me a child until he is seven and I will show you the man'. Ford ‘Control’, created by GTB London and directed by HLA's Tom Merilion, shows us a cleverly chosen cast that age in front of us whilst holding onto individual personality traits which are deftly reflected in the the strengths of the all-new Ford Focus.

Commenting on the project, director Tom Merilion said, "This film for Ford created an interesting challenge in communicating how character traits can be with you throughout the stages of your life and relating it to the special features of the new Ford Focus. It was great fun creating scenes that had a feeling of nostalgia and casting actors that looked like the same person at different ages. It also combined an observational docu-style of filmmaking with the more polished aesthetic of a car commercial which was a very rewarding for me as a filmmaker."

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
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Language:
English
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