BRYGHT YOUNG THINGS Introduces the 'Coolest Designers on the Planet' for GQ + GAP

The creative minds at BRYGHT YOUNG THINGS in NYC are behind the new GQ + GAP 'Coolest Designers on the Planet' campaign.

Directed by BYT's own Daniel Navetta, the films bring a fresh perspective to a classic genre of content. Filmed in New York and Milan, the films highlight eight leading menswear designers and their re-imagination of the iconic GAP hoodie. 

Designers include Balmain, Opening Ceremony, Officine Generale, Msgm, Surf Is Dead, No Vacancy Inn, Stampd and Dsquared2.