Bumble Bee Reels in Flavourful Lunch Prep with Stop Motion Animation

Following Bumble Bee Seafood’s Yes! Bumble Bee! campaign that put tuna in unexpected places but, frankly, where it rightfully belongs, Bumble Bee is back with more deliciousness. This time, we’re bringing tuna to life using stop motion animation in 'Tuna Penne, Pronto' and 'Mediterranean-Meets-Albacore Salad.'

Especially when working in the office or remotely (or let’s face it, juggling kids and pets), lunch often consists of whatever can be thrown together quickly or delivered between meetings. But sometimes, we all find ourselves with a bit more time to enjoy the spoils of a well-prepared midday meal.

Whether you’re time-crunched or time is on your side, our latest work for Bumble Bee shows us all how Bumble Bee offers something all lunch lovers can appreciate—speed and versatility.

The series of :15 and :06 stop motion shorts feature sonic landscapes that reinforce the benefits of Bumble Bee. Whether that means enhancing your quick pasta lunch with lemon pepper flavoured wild-caught tuna or introducing delicious wild-caught albacore to your Mediterranean salad, these quick stop motion videos don’t just stimulate the appetite, they connect with consumers on a subconscious level - communicating ‘speed’ and ‘versatility’ through sound. 

With The Many’s media group at the helm, the work is currently airing across paid social channels including Pinterest, Facebook, and Instagram with animated banners running programmatically.