Award-winning independent agency The Many has added Jeremiah Wassom as group creative director.
Jeremiah is passionate about elevating brand qualities into brand stories. A 20-year creative with agency, brand, and freelance experience, his creative approach is to focus on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
He most recently worked a decade at Deutsch LA, where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. Past agency experiences also include AKQA and TBWA\Chiat\Day. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Jeremiah is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
The Many believes that true business growth is made possible by harnessing the power of participation and partners with some of the most iconic brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximise marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including holistic connection strategy, end-to-end production services, creative concepting, media planning and buying, and data and analytics.