rubberband. brings a rich layer of cinematic naturalism to 'It’s Always Burberry Weather' for Burberry, effortlessly blending the brand’s iconic heritage with a contemporary and surreal edge. The campaign captures quintessentially British moments with a delicate balance between the familiar and the uncanny - whether it’s an off-kilter encounter on a quiet Highland stroll or the sight of bleating traffic on a city commute. With an observational, unforced camera style, rubberband. draws viewers into these unexpected moments, where everyday life feels both intimately real and slightly magical realist. The result is a series of films that find beauty in stillness and mystery in simplicity, naturally unfolding in the timeless and quietly elegant Burberry world.
The Quilt with Olivia Coleman
rubberband. captures Oscar-winning Olivia telling a childhood story about counting sheep to fall asleep to her driver’s assist, only to be humorously stopped by a real herd and counting them in a whimsical twist.
The Puffer with Barry Keoghan
rubberband. offers a fresh take on alfresco café chatter in Mayfair, as Barry’s Irish brogue and playful fumbles imbue the film with charm and authenticity.
The Parka with Little Simz
Seamlessly blending spontaneity and artistry with timeless elegance, the film features a young boy singing Simz's 'Fever' on a train joined by the artist herself in a heart warming moment.
The Harrington with Eberechi Eze
Building on the brand's iconic house codes, rubberband. takes Premier League star Eberechi on a fishing trip to the bucolic English countryside where he catches not a fish, but a snorkeler.
The Aviator with Cara Delevingne
rubberband. brings long time Burberry campaign star Cara Delevingne to the riverside for a playful rock-paper-scissors battle over a prime punting spot, blending British tradition with cinematic naturalism and wit.
The Trench with Zhang Jingyi
Paying homage to Britain’s most iconic element - the rain - the film features Zhang driving a convertible with the top down through a storm across a glowing Albert Bridge, subverting classic cinematic tropes with a bold, contemporary twist.