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Cabify Reflects on the Power of Music in Latest Campaign with Paulo Londra

19/04/2023
Advertising Agency
Mexico City, Mexico
159
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The campaign, which also includes a playlist that the singer curated for Cabify users, was created jointly by The Juju and Agite agencies

'Let Yourself Go' is the new Cabify campaign with the special collaboration of number one Spotify artist, Paulo Londra, created jointly by The Juju and Agite agencies.

With the new campaign, Cabify chooses to reflect the power that music has to transport us to different places, create climates, make us remember a moment and associate that moment with a trip.

In the first spot starring Paulo Londra, we can see the artist letting himself go and reliving the journey of his career as a singer. The campaign also includes a playlist that the singer curated for Cabify users to listen to when they make their trip.

The first piece is part of a saga in which two other very important exponents of the current urban music scene participate.

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