Calculating Costs in Giant Tiger's “See Yourself Saving” Campaign

Giant Tiger, one of Canada’s leading retailers, today announced the launch of its latest brand campaign: “See Yourself Saving”, a fully integrated initiative that showcases the brand’s promise of every day savings to Canadians, without compromising quality. This campaign marks the first launch of work from global experience agency Huge,who was named creative agency partner by Giant Tiger earlier this year.

Giant Tiger is known as “Canada’s best kept secret” for its notoriously affordable and on-trend home and family fashions, full grocery assortment and household necessities at an everyday low price. Through this campaign the brand aims to reach new audiences and share its commitment to saving Canadians time and money through its low prices and products that Canadians have come to know and trust.

Debuting today, the fall “See Yourself Saving” commercials will run in English and French across national broadcast and online.

True to Huge, the user is featured and core to the story. The spots, for national broadcast and social media, feature a fun take on actual insights into different types of users, employing different savvy strategies to save money – from deal finders and quality assurance testers to extreme budget calculators who know when they find a good deal – all demonstrating how good it feels when they shop Giant Tiger. There is a new brand tone being introduced that shows the fun and witty side of the Giant Tiger personality, while remaining helpful and insightful to introduce the brand to new consumers as it continues to expand into new markets.

“As someone who grew up with true brand love for Giant Tiger, this client and campaign has been an extremely fun one to work on,” said Allen Oke, executive creative director at Huge. “We’re excited to see this campaign launch into market, and partner on re-introducing this Canadian icon to new and current shoppers.”

“We’re thrilled to have partnered with Huge as our new creative agency and looking forward to launching this first injection of refreshed brand personality in the “See Yourself Saving” campaign, “ said Cindy-Lynn Steele, senior vice president, corporate strategy & marketing, Giant Tiger Stores Limited. “We have so much potential to showcase our brand in a fun and effective way that stays true to who we are as a Canadian company that takes care of the communities we serve and has lots of exciting reasons for new customers to take notice and shop GT”.

As Giant Tiger’s creative partner, Huge will continue to rollout refreshing campaigns through 2020.