Camila Cabello Explores Burning Desire in Promo from Henry Scholfield

Camila Cabello has dropped her video for ‘Shameless’, the first video and single from her highly anticipated sophomore solo release Romance.

In her first collaboration with highly-acclaimed director Henry Scholfield (Billie Eilish, Rosalia, Dua Lipa), Camila explores the inner turmoil of unrequited love in a series of charged and stunning vignettes. From a confessional booth to a burning courtyard to a spotlit desert surrounded by alter egos, Camila takes us on an impassioned symbolic journey inspired by the intense conflicting emotion in her lyrics.

Scholfield explains: “Camila and I talked a lot about what kind of visual could best embody the track. We felt like something with layered multiple scenarios that amplify the emotions in the lyrics would serve it so much better than anything literal. Though visually very different, I wanted them to feel inherently linked. Not so much by a narrative but by their metaphysical resonance; kinda combining, editing, and escalating together to create an emotional experience that is felt, in as much as it is watched.”