Change Brings Private Sales to BazarChic with New TV and Digital Advertising Campaign
Change shifts private sales for BazarChic with the new TV
and digital advertising campaign.
Broadcast since September 8 on television and digital,
Change has imagined for BazarChic, a French private label retailer, a new
campaign called "Switch to BazarChic".
Borrowing the cinematographic codes of American
blockbusters, the script film 3 gangs successively transforming the same bank,
as well as many online shopping enthusiasts, looking for the best deals at the
same place and at the same time. With this analogy imagined by Change,
BazarChic then proposes to spend the good side of private sales by downloading
its mobile application.
Three versions of 30 sec, 20 sec and 11 sec spots will be
broadcast on television until the end of the year, and this campaign will be
accompanied by digital activations to amplify the new brand.
