Charcuterie Artisans Unveils Updated Del Duca Brand
Charcuterie Artisans is the parent company formed in 2020 following the merger of Daniele Foods and Creminelli Fine Meats. The company is one of the largest charcuterie producers in the United States and produces unparalleled quality deli meats including prosciutto, salami and snack packs under the Creminelli and Daniele/Del Duca brand names.
Now, following more than a year-long deep-dive into better understanding charcuterie consumers, the company is relaunching the unified Del Duca brand. The new brand platform is “Togetherness Food” – charcuterie for those who value time spent with loved ones and bringing people together over food, no matter the occasion. Being known as the approachable, high-quality, go-to food for gatherings is a position Del Duca believes can help differentiate itself from other brands in the category and appeal to more everyday suburban hosts.
Said Eric Schwartz-Johnson, Charcuterie Artisans’ CMO, “We’re excited to bring an updated look to this amazing brand. For over 50 years, consumers have been in love with our products. We want to remind them why they fell in love with the brand in the first place.”
Initially, the creative includes new packaging imagery, logo design and website development and reflects the use of new and fresher colors unique to the charcuterie category. It also utilizes a simpler font and distinctive imagery inspired by the Tuscan landscape, while also retaining the brand’s original medallion/ribbon. This preserves a sense of history, along with the quality and craftsmanship that goes into each Del Duca product. In addition to the new look, all Del Duca products will be manufactured without using synthetic nitrates or nitrites.
To help with the brand relaunch, the company partnered with Milwaukee-based Hanson Dodge to assist with development of a new brand strategy, brand identity, logo refinement, packaging, website and brand guidelines. HD already handles creative and media for Creminelli Fine Meats, Charcuterie Artisans’ other charcuterie brand.
