Cheetos' New Type Face Is Designed by the Other Hand

Step aside Helvetica – Cheetos is disrupting the world of typography, on National Handwriting Day, with a new font inspired by the brand’s iconic, bright orange fingertips.  

Introducing The Other Hand Font: the world’s first font created entirely by a designer’s Other Hand (because they couldn’t resist reserving their dominant hand to snack a bag of Cheetos).  

The Other Hand Font marks the latest chapter in Cheetos’ 'Other Hand' campaign, which spotlights the antics that happen when Cheetos lovers proudly opt to live life with their dominant hand always covered in Cheetle. After various stunts last year, Cheetos is mischievously kicking off the year by giving fans everywhere the chance to use The Other Hand Font IRL.  

Anyone can download the font at Cheetos.com and is challenged to try it in unexpected places – from work, to study, to personal projects. Those with the wildest and most mischievous uses posted on social media tagging @Cheetos will have the chance to get their hands on a limited-edition The Other Hand Font inspired bag of Cheetos. Plus, Cheetos is releasing a browser plug-in that allows fans to replace the font on any website with The Other Hand Font.  

“The beauty of the ‘Other Hand’ campaign is that it celebrates a very real human truth: most people use their dominant to eat Cheetos, which means they have to do basically everything else in life using their Other Hand. This latest stunt of introducing a hilariously bad font continues to show the mischievous – and messy – consequence of snacking on Cheetos,” said Chris Bellinger, chief creative officer, PepsiCo Foods US.   

“Design is the purest form of a brand’s expression and this font embodies Cheetos like nothing we could have ever imagined. It’s a testament to the countless hours spent crafting every detail. Doing it all with our non-dominant hand was an experience we’ll never forget,” said Rich Silverstein, agency founder, Masterclass host, and Cannes Lion of St. Mark winner.  

Rich Silverstein, founder of Goodby Silverstein & Partners, designed the font alongside the designers at Silverstein Goodby & Partners (SG&P), the design arm of Goodby Silverstein & Partners.