Chewy Helps Pet Owners Celebrate Love and Companionship This Festive Season
This holiday season, Chewy, a trusted destination for pet parents everywhere, is showing them how to save on all the gifts needed for the most important gift that keeps on giving - the love and companionship of their pets.
Chewy debuts a new holiday campaign produced by award-winning creative agency Arnold Worldwide that brings to life the authentic relationship between pets and their people during the holidays while highlighting Chewy’s product assortment, savings, and convenience - just in time for gift giving. 'The Goods' is a :30-second spot showing that while our beloved furry companions may not understand the outlandish decorations, intentionally ugly holiday sweaters, or matching pyjamas on display during the holiday season, they certainly appreciate delicious treats and fun toys from Chewy.
Don Lane, head of brand strategy and marketing, Chewy, “Pets are our best friends because they loyally stand by us no matter what. This holiday season, we’re returning the favour and rewarding their enduring companionship by giving pet parents more ways to spoil the furriest members of their families.”
Sean McBride, chief creative officer, Arnold, “I have these moments with my dog where I just can’t figure out what the heck she’s barking at. Are we in danger? Are you having a doggy muscle cramp? Are you just practicing barking? Most of the time I’m left to wonder. No matter how much I love my dog, no matter how connected to her I feel, there are just some things I’ll never fully understand. This campaign takes that truth about pet parenthood and reverses it, imagining how some of the odd things we humans do over the holidays might appear to our pets. After all, is barking at a chair any more or less weird than wearing an intentionally ugly holiday sweater?”
The campaign launched today, November 7th, including three additional :15-second versions of the hero spot and will extend into assets across social, CRM and on the website/mobile app.
