Classic Ads Get a Rewrite for Outvertising’s Biggest Ever Campaign

Outvertising, the advocacy group for LGBTQIA+ inclusion in advertising and marketing, today announces the launch of its biggest campaign to date, taking over outdoor sites up and down the country. 

Coinciding with the start of LGBT History Month and created by agency Across the Pond, the ads feature rewritten scripts and headlines for some of the world’s most well-known ads, reimagining them to be more inclusive of LGBTQIA+ audiences. Reinvented classics include DeBeers ‘Two Months Salary’ poster and Old Spice’s 'The Man Your Man Could Smell Like' spot. 

Commenting on the launch, Marty Davies (they/them), joint-CEO of Outvertising said, “Outvertising is an independent voice standing up for queer people in our industry and beyond. To make that voice even louder we’re launching our biggest ever campaign and inviting everyone to join us. Together we can help write the LGBTQIA+ history of tomorrow, using the power and reach of advertising to shape society for the better.” 

In the words of Jim de Zoete (he/him), executive creative of director at Across the Pond, the campaign seeks to “mobilise our industry to create serious change around diverse representation. There are so many of us who want to make a difference, but just don’t know how to have a real impact. Joining the Outvertising community is a great start. And what's thrilling, and we hope this shows in the executions, is that this change is in your hands. Just by adapting a few words you can suddenly make the work, and the world, more inclusive.” 

The creative work includes a call to action for LGBTQIA+ ad professionals and allies to join the Outvertising community and will be visible on billboard sites in cities up and down the country, including London, Newcastle, Liverpool, Sheffield, Coventry and Hull. Further amplification will come from digital and social ads amplified by agency ERGS throughout LGBT History Month.