Marc Allenby Joins Outvertising as Co-creative Director

Marc Allenby, co-founder and chief creative officer at Hijinks, has joined the advertising industry’s volunteer-run LGBTQIA+ advocacy group Outvertising in the role of co-creative director.

Together with co-creative director Tash Beecher, Marc’s role will be to oversee the creative expression of the Outvertising brand and develop and execute through-the-line campaigns that celebrate and amplify Outvertising’s key projects. 

Marc comments, “I’ve admired Outvertising from afar for some time, as someone who’s seen this industry change enormously over the years I’ve worked in it. When I started out in advertising I was still hiding my sexuality for fear of discrimination and prejudice. Later on, when I did come out, my experience was generally a positive one, but it was still incredibly important to me to when when co-founding my own agency that we created an open and safe environment for people from all walks of life.”

“I believe it’s incredibly important to encourage people to be their true selves in this industry, both in terms of the environment we work in and the work we create. It's time to move past brands’ rainbow-washing in June and to make work that’s reflective of the real world.”

Throughout my career I’ve tried to do this – for example, creating TV ads for Renault that brought in differently shaped families, years before this was more common in advertising. It’s thanks to the hard work of organisations like Outvertising that the role LBTQIA+ employees play in getting these ideas seen and heard is being highlighted more than ever.”