Clearpay Appoints Bountiful Cow as UK Media Agency

Leading Buy Now, Pay Later provider, Clearpay, has appointed Bountiful Cow as its media planning and buying agency. The appointment follows a three-way competitive pitch process managed directly by Clearpay and begins in January 2025.

Bountiful Cow will be tasked with driving brand growth by maximising audience engagement, and implementing disruptive, cut-through communications that deliver a 'relative advantage' against category competitors.

Joel Moran, vice president of marketing, at Clearpay, said, “The consumer-centric business model of Clearpay has disrupted traditional finance, which has led us to building a loyal and engaged base of customers who love the simplicity of our product and the way it works. We will be looking to Bountiful Cow to grow this base even further with outstanding and highly creative executions.”

Adam Foley, CEO of Bountiful Cow, said, “Bountiful Cow’s Relative Advantage approach is perfect for achieving Clearpay’s ambitious growth plans. This approach seeks unconventional media channels that go against category norms, to create stand out campaigns and grow market share in unique and underused spaces.”

Clearpay allows shoppers to pay for purchases in four instalments over six weeks, interest free. By offering Clearpay at checkout, merchants provide payment choice and flexibility to their customers, helping them avoid having to use high interest credit cards that often come with the risk of revolving debt. The Clearpay Shop Directory is a powerful marketing engine for brands - generating an average of one million referrals to merchants per day globally. Merchants attract more new customers via Clearpay and experience less cart abandonment, as shoppers can choose a payment option that suits their needs. 

Clearpay is known as Afterpay in the US, Australia, New Zealand and Canada. It was founded in Australia in 2014 and was launched in the UK in 2019. Globally, the brand has more than 24 million active consumers and more than 348,000 merchants.