Wren Appoints Bountiful Cow as Full-Service Creative and Media Agency

Wren, the UK’s number one kitchen and bedroom retailer, has appointed Bountiful Cow to handle its media and creative accounts in the UK, worth over £20m.  The appointment, thought to be one of the largest combined media and creative industry wins in recent years, follows a closed two-month review process.

As the lead agency, Bountiful Cow is charged with transforming the brand strategy, comms planning, media buying, ATL creative and production, to take the business to the next level by making affordable luxury kitchens and bedrooms a reality for more people.  

Amy Clayden, chief marketing officer, at Wren, said, “The team at Bountiful Cow are the perfect fit for Wren. We like to challenge the status quo and push the boundaries, and their insight, challenger instinct, and clarity of thought are exactly what we need to take Wren’s marketing and communications to the next level”.

Adam Foley, Bountiful Cow CEO, said, “We’re very proud to partner with Wren for their next stage of growth. While they’ve achieved incredible success over the last 15 years, they’ve never lost their challenger spirit and that’s exactly the kind of business we want to work with here at Bountiful Cow”.

Bountiful Cow takes over from incumbent IMA-HOME on 1st November. 

Alexandra Uprichard, managing director at IMA-HOME, said, “We have thoroughly enjoyed working with Wren creating industry-leading, innovative campaigns such as The Great Wrenovation. Though our partnership has come to an end by mutual agreement, we wish the Wren team all the best for a successful future."