Coldplay Unveils Animated Odyssey for 'feelslikeimfallinginlove' Directed by Blinkink's Raman Djafari

Blinkink director Raman Djafari has curated an international team of 15 guest animators to craft a visually stunning animated journey for Coldplay’s latest single, "feelslikeimfallinginlove."

The project is particularly unique, epitomising the values championed by the London-based production company: craftsmanship, collaboration, and heart.

Animation has a unique ability to convey the complexities of human emotion through many techniques. Raman envisioned this project as a collaborative endeavour, assembling 15 talented artists from around the globe, each contributing a unique segment to the video.

This ambitious production was a true global effort, involving a diverse team from Switzerland, the United States, France, Germany, the United Kingdom, Sweden, the Netherlands, and South Korea. This collaboration not only showcases the breadth of talent but also the international spirit behind the project.

Raman developed a unique narrative structure for the project, focusing on two souls that continually find each other in various forms. This story is told through three chapters: Longing, Searching, and Finding, each represented through numerous animation styles, including stop motion, 2D, 3D & digital painting, oil pastels on paper, watercolour, and laser cut felt.

The project aimed to create a coherent framework allowing individual animators to express their unique styles while maintaining a consistent narrative. The result is a dreamlike experience, with seamless transitions that transport viewers to newly constructed worlds, preserving the emotional continuity from one section to the next.

The transitions between these varied segments required meticulous planning, demonstrating the team's incredible attention to detail and dedication. Each animator initially created the start and end of their scenes, enabling the creation of 16 bespoke transitions that smoothly shift from a pencil-drawn 2D section to a stop-motion sequence of two crabs slow-dancing.

Raman has also directed music videos for household names such as Elton John, Dua Lipa, Ashnikko and Squid. This project stands as one of Blinkink’s highlights of the year so far. An extensive behind-the-scenes content film is coming soon to demonstrate the immense effort and process behind this global production.