College Football Season Comes to the Crunch in W+K NY's ESPN Campaign

The College Football season began with 128 fan bases dreaming of their team being one of the four to make the first-ever Playoff. And now, as this historic season comes to an end, this dream has been crushed for 124 of those fan bases.

ESPN's “WHO’S IN?” campaign continues with a unique depiction of the wild and memorable ride to finding out who’s in the College Football Playoff.

128 TVs, each assigned to a different team and showing from pivotal moments from their respective season, are stacked between two on-coming crusher walls. At once, the crushing of dreams commences. As the scene culminates, all but four are destroyed under pressure, much like their team's championship hopes. In the end, all that remains are the TVs for the four Playoff teams.