Comedian Estelle Harris is Young at Heart in CP+B's Kraft Mac & Cheese Spot

CP+B has launched a new campaign for KRAFT Mac & Cheese. Continuing the ‘You Know You Love it’ campaign, the agency celebrates the love of the delicious taste of KRAFT Mac & Cheese with two spots: “Young at Heart” and “Airplane Detour”. 

CP+B also released “Pots Galore”, which highlights that the original KRAFT Mac & Cheese Dinner has 9 grams of protein per serving.  “Young at Heart” is on TV now and features actress/comedian Estelle Harris.