Coolr Appoints Matt Millin-Brawn as New Director of Strategy

Social media and influencer marketing agency Coolr is pleased to announce the appointment of Matt Millin-Brawn as its new director of strategy. Matt joins from Jellyfish, where he was vice president of brand strategy, bringing with him extensive experience in social strategy and brand communications. 

Before Jellyfish, Matt was head of strategy, data and effectiveness at Splash Worldwide, where he devised multi-channel campaigns across a broad spectrum of industries. Matt’s diverse industry experience includes work in the technology, fashion, and FMCG sectors, making him a perfect fit to lead strategy across Coolr’s portfolio of clients. 

Adam Clyne, founder and CEO of Coolr, commented, "Matt’s deep expertise in social media and data-driven insights will be invaluable as we continue our growth trajectory at Coolr. We are excited to welcome him to the team and look forward to the impact of his leadership." 

Matt Millin-Brawn, director of strategy at Coolr, said, "I am thrilled to join Coolr at such an exciting time. The agency is known for pushing the boundaries in social media and digital communications, and I look forward to working with the team to develop innovative, impactful strategies that deliver real value for our clients."

The appointment comes as part of Coolr’s ongoing expansion, with the agency now comprising over 115 employees based in Farringdon, London and with offices in North America.