GCP Invests in Coolr

Private equity firm, Growth Capital Partners LLP (GCP), has completed a minority investment in leading Social Media and Influencer Marketing Agency, Coolr, for an undisclosed sum.

Since its founding by Adam Clyne in 2017, Coolr has swiftly become a leading force in the social media and influencer marketing landscape, now powered by a team of 120 full-time professionals. Recognised as one of the UK’s top independent agencies, Coolr’s portfolio includes blue-chip brands like Lidl, Samsung, Deliveroo, and Burger King. Known for its creativity and strategic approach, the agency has won over 35 industry awards, including five Agency of the Year titles across major award shows.

GCP’s investment will help the agency to deepen its service offering and expertise for its clients while continuing the agency’s ambitious plans to scale further – including an international expansion programme.

Adam Clyne, founder / CEO of Coolr commented, “I am proud of the Coolr team for the incredible work that keeps our clients at the forefront of social media… and  hugely grateful to all our clients who have partnered with Coolr over the years and made us what we are today.  We are building an agency that has become recognised in the industry for helping clients to win in social media, content and influencer marketing – and we’re having a lot of fun doing it”.

Adam continued, “In order to realise the ambitions of Coolr, we recognised that we needed a partner to get us to the next stage - and we knew from our first meeting with GCP that they were the right team for us.  They bring a depth of expertise and experience on helping agencies and digital businesses to scale and we are excited to begin this next phase of our journey with them”.

James Handley, director from GCP commented, “GCP is delighted to be backing the Coolr in the next phase of their growth journey.  We have been thoroughly impressed by Adam and the team who have built a best-in-class Social Media and Influencer Agency in a short space of time and we firmly believe they are just getting started. We have met many companies in the social media space and Coolr are leaps and bounds ahead of the competition. We are thrilled to be partnering with Coolr and looking forward to supporting their continued success”.

Coolr was advised by GP Bullhound and Osborne Clarke.