CP+B Boulder Starts a New Holiday Tradition with INFINITI

It’s the time of year when we celebrate holidays traditions passed down through generations. But as the luxury brand with the youngest owner base, INFINITI focuses on empowering drivers to start their own legacy. Which is why in this season of giving, INFINITI is highlighting the growing trend of living holiday trees by partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of our drivers.

Today, INFINITI is debuting a new TV spot from CP+B showing a young family replanting there living holiday tree while others in the neighbourhood are simply discarding their dead trees. Then from November 9th through December 31st, whenever someone visits an INFINITI dealership, they'll receive an ornament (a replica of the ornament featured in the TV spot) that represents one of the 35,000 donated trees. A specially-designed hang tag directs people to a website where they can register their tree and learn more about the Arbor Day Foundation.