Craig Robinson Defends His Dart in W+K Portland's Dodge Spots
Comedians and actors Craig Robinson and Jake Johnson team together for the first time in a campaign W+K Portland are calling "Don't Touch My Dart." Using trademark Dodge brand humor and attitude, the campaign follows two neighbors — Robinson, who owns a new Dodge Dart, and Johnson, who wishes he did.
Additional spots of varying lengths - nearly two dozen in total - will roll out in the coming weeks on air and online. And later in the month, DontTouchMyDart.com will transform into an interactive YouTube experience where people will find out first-hand what happens when they try to touch Craig Robinson's brand new Dodge Dart.
