Differ Agency sists down to rank the extraordinary impact of the agency’s creative work in 2023. The common denominator? Sustainability.
10. Getting 100 watt (Gold) at the the Swedish 'Effies' 100-wattaren.
9. Securing original artworks from prominent Swedish artist's like Clay Ketter and Karin Broos for the Warsalongen auction 2024.
8. Getting Gotland's Ugliest Lawn picked as one of the Schwarzenegger Climate Initiative's 'Climate Action Stories'.
7. Earned reach of the Ugly Lawn initiative exceeding 1 Billion.
6. Collaborating with A-list celebrity Shailene Woodley on the launch of The World's Ugliest Lawn contest.
5. Having our campaign shared by not one but two Swedish embassies (United States + Australia).
4. Launching Warsalongen – an art exhibition and auction for children affected by war.
3. Seeing the ugly lawn movement spread around the world with 8 local ugly lawn contests in the United States, Canada and Sweden.
2. The OECD commending Gotland's Ugliest Lawn for decreased water consumption on Gotland and starting an international debate on water conservation.
1. Pernod Ricard ceasing the export of Absolut Vodka to Russia only 4 days after our Absolut Boycott image went viral.