Shailene Woodley and Region Gotland Challenge the World to Save Water with Ugly Lawns

Region Gotland has teamed up with actress & activist Shailene Woodley to challenge the world to save water and share images of their ugly dry lawns. With The World’s Ugliest Lawn-contest we want to show that sustainability can be fun, and that everyone can do it. It only takes a change of mind.

In this video Shailene and last year’s winner launch the challenge

The initiative has been featured in The Guardian, and the leading UK morning show BBC Breakfast has encouraged viewers to submit images of their ugly dry lawns to the program. 

Gotland has already received the first entries for the global competition, among them ugly lawns from USA, UK, France, Germany and Canada.

People can enter the competition by simply sharing a picture of their ugly dry lawns on Instagram with the hashtag #worldsugliestlawn. Or by emailing the picture to Gotland at uglylawn@gotland.se. Images from all of 2023 are eligible. The winner will be selected by a jury and announced in December. 

The first price is a pre-owned t-shirt with the text 'Proud owner of The World’s Ugliest Lawn'. It’s the t-shirt Marcus wears in the video.

The webpage for the initiative can be found here. 

Shailene Woodley said, "This challenge is a great way to influence people around the world to use less water"