Dinosaurs and Puppets Can't Believe Coca-Cola Zero's Best Ever Taste

Last month, Coca-Cola launched a new and improved Coca-Cola Zero Sugar recipe with a new look and even more delicious taste – still with zero sugar and zero calories. In tandem with new products appearing on shelves, the fully integrated, unmissable marketing campaign launches on billboards, TVs, bus stops and social feeds (among others) on August 9th. 

The campaign invites people to try the new product for themselves to find out if it’s the 'Best Coke Ever?' ― the crux of the creative and stars a determined dinosaur and puppet who love the new taste of Coke Zero. This energetic campaign will appear across verticals, inclusive of three TVC spots, streaming audio/local radio and OOH elements across 77 local markets, in-store retail displays, online video, digital display & search and social media content, complete with Snapchat filters and an AR lens.  

Wild posting will splash the streets across 50 of America’s most pedestrian-friendly cities to bring a high-energy, high-impact touchpoint to fans on daily walks and commutes, reminding them to try the new and improved Coca-Cola Zero Sugar. Additional content will leverage the brand’s longstanding ties with professional and collegiate football teams, with a heavy presence in college football, NASCAR, soccer and PGA games and events with a mix of standard programming and customised high impact units.

OOH splash will see wild posting splash the streets across 50 of America’s most pedestrian-friendly cities to bring a high-energy, high-impact touchpoint to fans on daily walks and commutes, reminding them to try the new and improved Coca-Cola Zero Sugar. 

Coca-Cola Zero Sugar sampling fridges will also be appearing nationwide in locations that represent the ‘best’ of cities across the country. Fans can unlock a product sample by scanning a QR code and are invited to share on Twitter and follow #BestCokeEver on social. To view the marketing campaign creative, click the links below and follow the Best Coke Ever? on social. The brand is also putting on a ‘Best of Harlem’ block party on Sunday, September 12, where fans can celebrate the best of music, food and culture in Harlem while sipping on an ice-cold Coca-Cola Zero Sugar.