senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Director Rafa Damy Tells a Real Story about Re-Entering the Job Market after a Custodial Sentence

09/05/2022
Production Company
London, UK
62
Share
Birth director teams up with employment agency Responsa and agency Propeg on emotional film

Birth’s Rafa Damy has directed this moving film to encourage the inclusion of those leaving the prison system in the job market.

Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal re-offense rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the lack of acceptance by the family, the community, and mainly: the prejudice that the ex-prisoners face in the job market. Many businesses think that, having committed a crime the ex-convict will forever be a criminal. 

To raise awareness in society and companies, the employment agency Responsa asked the agency Propeg to create an advertising campaign with the objective of encouraging the inclusion of those leaving the prison system in the job market.

With the title 'Second Chance' the film produced by Santeria tells the true story of Rodolfo Maturana, a detainee who served time for car theft in Brazil and who, when he got out of prison, faced great difficulty in finding a job. Using his talent for opening doors and locks, he makes a living as a locksmith. But after scenes that show the great prejudice of society towards him, we see Rodolfo at the end of the film breaking into a luxury car, as if he was returning to his life of crime. But to everyone's surprise, he saves a baby who was trapped inside the car.

The film signs off with the message: “If you can be good at something, you can be good at something.” It details the project of the 'Responsa' employment agency, which has already served 1800 ex-convicts and managed to employ more than 1000 ex-convicts from the Brazilian prison system.


Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from Birth London
Hires, Wins & Business
Ben Miethke Joins the Birth UK Roster
22/11/2024
14
0
The Directors
The Directors: BRBR
21/05/2024
139
0
ALL THEIR NEWS
Work from Birth London
Jesse Owens
Heroes of Today
20/05/2024
12
0
Cowgirl
Alaska Airlines
15/05/2024
27
0
Surf
Alaska Airlines
15/05/2024
31
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0