Director Sharif Abdel Mawla Joins Friend

Friend has announced the addition of director Sharfi Abdel Mawla to their roster for representation in the UK.

Sharif brings cinematic flair, surrealism, and nuance intertwined with profound depth to his work, unafraid to delve into dark, unsettling themes.

As well as having collaborated with renowned brands such as Adidas, Google, and Puma, Sharif has also directed exceptional promos for leading artists such as Sevdaliza. He is a regular in publications like Nowness, Hypebeast, Another Man, i-D, Fast Company and It’s Nice That.

Most recently, he made his feature debut with Casting Call - a story about Amir, an aspiring actor with dreams of success who finds himself ensnared in a nightmare of his own making.

Sharif has won Webby and Cannes Lion awards, as well as notable acclaim from 1.4.

Friend are incredibly excited for the road ahead with Sharif!

Sharif’s reel can be watched here.