FRIEND Signs Directing Duo Bedroom

FRIEND has announced that director-duo Bedroom has joined its roster for UK representation. 

Bedroom have made waves in the industry. They’re known for their world-building sharp and inventive visuals, and their signature bold and zesty imagery which runs through every frame with its own distinct, dynamic energy, Bedroom’s iconic reel is a natural addition to Friends' eclectic and irreverent roster.

Bedroom have worked with huge brands such as Converse, Superdry and Dr. Martens, as well as directing a recent global campaign for ASOS. Their promo reel needs little introduction, including huge names Arlo Parks, The 1975, Måneskin and Beabadoobee, which have won multiple awards and nominations at UKMVA’s, including Best New Director and Best International Rock Video. 

FRIEND founder Luke Jacobs says, “We’re stoked to have Amir and Sören join us. They are very much at the forefront of a new wave of directors breaking through into the industry with a fresh take on film-making, and have achieved so much in their career already. I’m excited about the next stage.” 

Amir, ½ of Bedroom adds, "I've been a fan of Friend's work for a while. When looking for a new home we felt our work aligned very well with the team's vision and taste. I'm excited to create more together with such a great team." 

Bedroom’s reel can be watched here.