Doctor Rick Helps Homeowners Avoid the Inevitable in Amusing Insurance Ad

This new comedic campaign for Progressive was created and produced by Arnold Worldwide Boston in the months prior to the Coronavirus pandemic, promoting the insurance company by capturing the audience with humorous and relatable situations. 

The spot introduces Dr. Rick, the self-proclaimed world’s leading expert on parentology, and feature the parenta-life coach as he aims to help new homeowners everywhere to overcome Parentamorphosis - the affliction of turning into ones parents.