Dr. Rick Has His Work Cut Out for Him in Series of Spots for Progressive Insurance

Fictional Parenta-Life Coach Dr. Rick is at it again with two new spots from Progressive Insurance and Arnold Worldwide. Whether it’s meeting a new young homeowner for the first time or riding in an elevator with them, Dr. Rick has quite the challenge in both 30-second spots.  

In 'First Contact', a young homeowner calls in Dr. Rick to pay a visit to her husband, who has fallen deep into Parentamorphosis. They spot him out the window pristinely cleaning his trash cans, which are labeled with too many details, like his name and address. You can never be too safe, even with trash, right? And don’t even get him started on the hedges... 

With 'Elevator', Dr. Rick uses the experience of riding in a crowded elevator as a learning opportunity. Avoiding small talk and facing the doors with the rest of the crowd may seem like simple tasks, but they can be especially hard for young homeowners. Luckily, Dr. Rick is up for the challenge. 

Sean McBride, Arnold chief creative officer, said: “The executions in this campaign that really demolish are the ones that manage to be universal and totally unexpected. These two new spots are perfect examples. Before I read the elevator script, I’d never considered for a moment how a parent behaves in an elevator. But by the time I got to the second joke, I’m nodding and laughing.”