eight&four Wins Yeo Valley’s Latest TTL Campaign

Yeo Valley has appointed eight&four to handle a new ad campaign for its Kefir range as it prepares to launch a new gut boost product. 

The planned work will be live through the autumn and into next year, and will encompass video, audio and print ads as well as digital and social.

The work, which will carry the strapline “Find your daily groove”, is aimed at the brand’s core consumer base of ‘feel gooders’, Yeo Valley’s term for health conscious individuals, namely those that try to eat the best food they can afford.

Yeo Valley is the largest organic yoghurt brand in the UK, and boasts the largest number of formats, including potted, drinkable and gut shots.  

eight&four, who have been part of Yeo Valley’s roster in the past, successfully pitched for the project against larger network agencies.