Yeo Valley Wants the Health Conscious to Find Your Daily Groove

Yeo Valley has launched a new ad campaign for its Kefir range with the help of social and content agency, eight&four, as the brand marks its 30th birthday.

The through-the-line campaign, which will feature video, audio and print ads including OOH across the London Underground, as well as digital and social, goes live today (7th October), and will run into the new year when it will tap into the public’s revived health conscious trends.

The campaign, which will carry the strapline 'Find your daily groove', focuses on Gut Boost, a new launch within Yeo Valley’s Kefir range. The creatives and interactive social posts feature colourful animation based on the various products and flavours, and promote the ‘14 types of live cultures’ found within the Kefir range with the lines Groove is in the Gut and Good Mood Food.

The work is aimed at the brand’s core consumer base of ‘feel gooders’, Yeo Valley’s term for health conscious individuals who aim to eat the best food they can afford.

This is the latest in a series of partnerships between Somerset-based family business Yeo Valley and eight&four, which was awarded the campaign brief following a competitive pitch earlier this year.

Yeo Valley is the largest organic yoghurt brand in the UK, and boasts the largest number of formats, including potted, drinkable and gut shots.