senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

ESPN Campaign Captures the Non Stop Action of the NBA Playoffs

05/04/2024
Advertising Agency
Richmond, USA
457
Share
Campaign from Arts & Letters Creative Co. features custom track from Metro Boomin & Future

NBA launches its latest campaign on ESPN’s 'The Time is Now', as we head into the ever-exciting NBA Playoffs beginning April 20th. 

For this new NBA on ESPN spot, Arts & Letters Creative Co. had the chance to work with one of music’s biggest producers, Metro Boomin to customise a score specifically for this project based on his track Runnin Outta Time. The track was released on Metro Boomin and Future’s new chart-topping collaboration album, We Don’t Trust You. 

In addition, Arts & Letters' production partners, OMAR Films, based in Paris, helped bring a unique motion blur technique to life paired with NBA footage, creating a visually captivating spot that emphasises the non-stop action of the Playoffs and Finals.

“We worked with our director, Colin Read, to create a motion blur treatment that illustrates the speed, power, and energy of the NBA during this time of the season,” said Chris Kim, creative director at Arts & Letters. “In Time to Find Out, we wanted the fans to feel the intensity of the playoffs translated onto the screen.”

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Arts & Letters Creative Co.
Password Manager
Google - World’s Most Trusted Browser
16/10/2024
17
0
Safe Browsing
Google - World’s Most Trusted Browser
16/10/2024
1
0
LINKNYC Park
Google - World’s Most Trusted Browser
16/10/2024
8
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0