ESPN Launches Dynamic Campaign for ESPN App Featuring Rising Star Shaboozey

ESPN continues to redefine the sports media landscape with the launch of its latest campaign for the ESPN App, solidifying its leadership in the digital space for sports fans. 

In an increasingly crowded market, the ESPN App distinguishes itself by offering a seamless, comprehensive sports experience accessible from mobile to TV. This campaign showcases the ESPN App alongside its premium direct-to-consumer product, ESPN+, which provides exclusive live events, original programming, and much more.

A major highlight of this campaign is the collaboration with Shaboozey, an ascendant genre-defying artist known for his seamless blend of country, hip-hop, trap, rock, and folk. Shaboozey, whose single 'A Bar Song (Tipsy)' is currently in the Top five of the Billboard Hot 100, brings a fresh and dynamic energy to the campaign. 

"Since we launched our first ESPN App: One App One Tap campaign in the Fall of 2020, we’ve evolved to find new ways to showcase the #1 sports app," said John Lobo, associate director marketing at ESPN. "Creatively, we’re excited to combine our high-profile programming with rising star Shaboozey through graphics and animation to show how the app is helping shape ESPN into the preeminent digital sports platform."