Experience AI Through Dentsu Creative France's DOJO Event

On Thursday, May 30th, 2024, DENTSU CREATIVE invited its clients, partners, and the press to participate in its DOJO event, dedicated to artificial intelligence. The idea behind this meeting was to experiment with AI-based tools and benefit from the guidance of DENTSU CREATIVE’s tech experts from Amsterdam and Paris.

About fifty guests were able to participate in practical workshops, focused on two themes:

• The creation of augmented reality images connected to advertising objects, for an innovative user experience.
• The art of prompt crafting to understand best practices, formulate precise requests, and improve results in conversational generative AIs.
  

The event was punctuated by keynotes from tech experts, presenting emerging trends and technologies in the industry. TikTok, a partner of the event, was also present to introduce Symphony, its new AI-based content creation tool.

Interactive entertainment kiosks, such as 'Future Booth', a photo booth capable of predicting your future, were part of the event’s attractions.

In conclusion, delighted guests were able to test, create, exchange, train, and discover the benefits and prospects of AI in the fields of advertising and marketing.