Experience Life in the Royal Navy in New 360 Campaign From WCRS

This week sees the launch of ‘Made in the Royal Navy: Three Six Zero’, a virtual reality film created by WCRS for the Royal Navy, that allows viewers to immerse themselves in life as a Royal Navy sailor.

The film, directed by Kit Lynch-Robinson, allows potential recruits to face - in a fully immersive 360-degree experience - a range of activities they would typically encounter in a career in the Royal Navy. Viewers will be immersed in the various scenarios, which include being winched from a helicopter on to the deck of a Type 23 frigate, as well as a man-overboard exercise, in a way that has not been possible before now. The 360-degree video and sound design will allow potential recruits to get closer than ever before to experiencing life in the Royal Navy before signing up.

As part of the campaign, the Royal Navy will be sending out branded Google Cardboard headsets to potential recruits to allow them to view the film in the most immersive way possible. The footage will also be viewable on desktop and mobile through YouTube and Facebook’s 360 video modes.

The film is the next step in the Royal Navy’s hugely successful ‘Made in the Royal Navy’ recruitment campaign, which was created by WCRS and launched in 2015.

Paul Colley, Head of Marketing, Royal Navy: “Government Communications looks for innovation as a core principle – we took this directive and delivered what we hope will be a unique experience which really helps bring to life what life on a Royal Navy ship is all about. Many of our potential recruits will not have been on a helicopter or a Royal Navy destroyer before… now they have. ”

Billy Faithfull, Executive Creative Director, WCRS: "The experiences that Royal Navy ratings find themselves in really are the making of them as individuals. It's incredible that we are now able to give potential recruits the ability to experience those events first hand in full 360 video. It's a step forward in our ability to tell these amazing stories, and the value they add to the lives of the people at the centre of them."