Experience Real Fall Colours in Visit North Carolina Tourism Spot

October is here, which means cool air, fall foliage, and the beautiful colours that so many of us love. While cities like New York and Chicago boast neon lights, millions of people flock to North Carolina every year to take in views such as the Blue Ridge Parkway and the Great Smoky Mountains – and experience real fall colours.

To share the natural beauty, Visit North Carolina announces a new campaign from its creative agency of record, Luquire. To highlight the fall colours already in New York City, the campaign incorporates transparent leaf-shaped magnets and stickers placed across the city everywhere that portrays a pop of fall colour. 

Using the manmade colours of New York, the campaign demonstrates the organic colours North Carolina has to offer. Entitled 'For Real Fall Colors,' a 60-second spot shot in downtown Manhattan accompanies the OOH campaign, depicting the fall colours visible behind the posters, including everything from brick buildings to taxi cabs, sidewalks, and street signs. 

The video and photo assets of passers-by reactions to the installations go live this week across social. As fall foliage migrates across the state from the mountains to the coast, Luquire will continue to provide visitors with scenic options for their trips into November. In 2024, the agency will utilise the assets again, along with new variations of footage, to launch a larger push starting in late summer.

“Being new to North Carolina, I can tell you the fall colour here is absolutely worth a trip,” said Glen Hilzinger, chief creative officer at Luquire. “As part of our overarching ‘For Real, Visit NC’ campaign, we decided to literally reframe the manufactured colours New Yorkers are used to seeing in order to inspire them to see the real colours of North Carolina.”

“Fall in North Carolina is about much more than the weather. Our state incorporates every one of the sights, sounds and tastes the season brings to the table,” said Wit Tuttell, executive director at Visit North Carolina. “From the mountains to the beach, arts and entertainment, and romantic trips, these deeply authentic experiences are perfect for travellers seeking a unique Fall getaway.”