Fairytale Favourites Goldilocks and the Genie Star in Dunkin’ at Home’s New Campaign

Dunkin at home’s Cold beverage line from PSOne has released new work, led creatively by BBH USA.

Dunkin' fans are learning that with Dunkin' Cold at home, your favourite cold coffee drinks are something worth wishing for, and will always be just right!

Dunkin’ at home is coming in hot for cold coffee this spring. As one of America’s leading coffee brands, its new campaign appeals to those who are hooked on cold coffee - including about half of gen Z and nearly 40% of millennials.

This month, PSOne, the Power of One solution for The J.M. Smucker Co., led by creative agency BBH USA, is debuting the latest instalment of “The home with Dunkin' is where you want to be” campaign, where Dunkin' at home asks Dunkin' lovers to discover all the ways to drink their favourite iced coffee from the comfort of their homes.

The campaign transports coffee lovers into the fabled worlds of Goldilocks and The Three Bears and The Genie’s Magic Lamp. In the first spot, watch as Goldilocks tries the Bears’ Dunkin' Cold at home beverages in their kitchen. The golden-haired mischief-maker makes herself right at home, enjoying a selection of iced drinks as Papa, Mama, and Baby Bear watch on.  

The second spot, launching April 29, features an oasis seeker in the desert who finds a magic lamp hidden in the sand. Expecting three wishes, he waits in anticipation for the Genie who won’t leave his comfortable abode. This wish-giving, coffee-lover has Dunkin’ Cold at home, keeping him content in his cosy living quarters. 

The national campaign also includes social featuring Goldilocks and Genie becoming content creators in their own right, influencing viewers to include Dunkin’ Cold into their daily routines.

“Iced and cold brew coffee has been a staple of Dunkin’ drinkers for years. So, it’s been exciting to see it make its way to the at-home space,” said Alan Wilson, SVP group creative director, BBH USA. “Product innovation always presents a great opportunity to evolve a campaign. And cold coffee allowed us to explore different corners of our fantastical Dunkin’ world, like a desperate wisher lost in the desert, or a thirsty mischief-maker on a hot summer’s day.”

“More people are getting their iced coffee fix at home, and we want to be at the forefront of the trend with our expanded selection of Dunkin’ Cold at home products,” said Lee Lust, director of marketing, J.M. Smucker Company. “This new campaign gets right to the heart of enjoying your favourite Dunkin’ Cold coffee from the comfort of your home.”