Farmers Need Fuel in Spoof Spot for G FUEL and Netflix's Rebel Moon

The community’s latest campaign with Netflix is here! Although the holiday season feels like months ago, the team at Publicis hope you had some time to catch up on Netflix’s Rebel Moon Part 1. A story all about what happens when the ruthless forces of the Motherworld threaten a quiet farming village on a distant moon, and a mysterious outsider becomes its best hope for survival. 

Now, leading up to the launch of Part 2 in April, Publicis is partnering with Netflix to continue the momentum, all with the help of G FUEL. Or, in this case, F FUEL. G FUEL is a caffeinated drink mix marketed to gaming and esports lovers. But in the Rebel Moon Universe, it’s the Farmers who need the extra fuel. 

The spot, titled “F FUEL is for Farmers” is directed by Eli Snyder, the second unit director from the Rebel Moon Films. Eli is director Zack Snyder's son.

"Re-imagining G FUEL’s energy formula as F FUEL was a great way to blend these distinct worlds. Our lighthearted approach allowed us to spotlight the real heroes of the Rebel Moon universe — the farmers. In collaboration with G FUEL and Rebel Moon’s creative team, we were able to work in a recreated environment from the film. The result was a cutting-edge production that grounded our farmers on a humble village in a distant solar system,” said Eli Snyder. 

While F FUEL may only live in the film, the partnership between Netflix and G FUEL came together last year with a special G FUEL x Rebel Moon limited edition flavour.

"G FUEL is for everyone looking for help powering through their next challenge, and the farmers of Veldt need all the help they can get," said G FUEL CEO Bryan Crowley. "This 'F FUEL' commercial brings the excitement of the G FUEL brand to the imaginative world of Zack Snyder's Rebel Moon in a fun and unique way, and we were blown away by the end result." 

The campaign will run across digital and social.