To launch Sonos’s new Era 300 speaker, 72andSunny LA has created an emotive film celebrating how Era 300’s spatial audio listening experience hits us from every direction and deeply connects us to the music we love.
The film, 'Feel Sound All Around', was directed by Quentin Deronzier, through La PAC, soundtracked to Fleez by the Yeah Yeah Yeahs.
A woman in her living room turns on her Sonos Era 300. She dances around energetically as she enjoys the spatial audio from the speaker, which is fully communicated with silky multicolour visuals and rippling animations.
72andSunny LA’s brief was to announce Sonos’s superiority in spatial audio by showing how, with the new Era 300, there’s no boundary between you and the music you love. This is the first piece of work the agency has done for Sonos since being named its agency of record in November 2022.