Fela’s Kat Webber Directs a Female Rallying Cry for Under Armour

Culture-defining production house Fela has produced a new music video for Under Armour, titled 'Armour Up,' directed by Kat Webber. Timed to the FIFA Women’s World Cup, premiering on July 20th, the music video has the intensity of a sports campaign, igniting the imagination with its impact. Gavlyn, a rapper from the US, and Nadia Rose, a rapper from the UK, team up on this original track to represent their respective athletes, Kelley O’Hara and Alex Greenwood, as their rap battle begins. The entire film suggests soccer is as much a mental game as a physical one, showcasing the discipline, strength, tenacity, and unwavering fortitude needed. 

"The intention was to create a film that inspires the next generation,” said Kat. “Teaming up with Under Armour, we wanted to capture the individuality of each athlete and artist, while collectively capturing the essence of the female force. Although Kelley and Alex are being pitted head-to-head in a battle style song structure, there is also an underlying element of community, collectivity, mutual respect, support, and kinship that unite these women, even during competition. They have a shared legacy that they aim to leave in their wake - to  empower the next generation of females.” 

Kat concluded, “As a filmmaker my mission is to amplify the female gaze and celebrate the female experience, so this truly was a dream project. We worked with an all-female key creative team from LA to New York to Manchester, to celebrate these women who are changing the game."

Kat Webber is fascinated with all things storytelling. With an attention to detail and an extensive understanding of multiple genres, Kat brings a deliberate eye to her work as a director. She’s studied the filmmaking process from the inside out and is a true collaborator at heart. 

Fela is a culture-defining brand that celebrates inclusion and diversity, specialising in making cutting-edge content in the realm of music videos, commercials, documentaries, and films. Their core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented.