Five Star Chicken Ad Brings Iconic Movie Moments to Life

Get ready to experience the thrill of cinema with Five Star Chicken’s latest campaign, '40 Years of Deliciousness That's Worth Remembering.' Known for its wild and entertaining campaigns, Five Star Chicken previously captured the hearts of audiences with 'The Movies That Made (From) Us,' a user-generated campaign that earned prestigious awards including a Bronze Lion at Cannes 2023, 2x Gold in One Asia, Silver in Adfest, and Best of Storytelling in YouTube Works. Building on this legacy of creativity and engagement, Five Star Chicken, in partnership with BBDO Bangkok, is back with a campaign that promises to give you goosebumps.

Celebrating their 40th anniversary, Five Star Chicken proudly presents '40 Years of Deliciousness That's Worth Remembering.' This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion - all brought to life with a Five Star twist.

The film highlights five of Five Star Chicken’s beloved products: grilled chicken, fried chicken, chicken rolls, chicken with fish sauce, and more. Even as I write this, I can't help but crave a taste! The visionary behind this masterpiece is Thailand’s own Cannes award-winner, Teerapol Suneta from Suneta House, known for the innovative 'The Movies That Made (From) Us' and the viral sensation 'My Parent is a TikToker.'

Thasorn Boonyanate, chief creative officer of BBDO Bangkok, captures the campaign's essence perfectly, “As we celebrate 40 years of Five Star Chicken, we want to remind our consumers of our core values. Unlike other brands that focus on frequent promotions, we ensure our products are always worth it - price, value, taste, and quality. From the polar oil used to fry our chicken in all 6,000 branches to the premium chicken rolls served in five-star hotels, we maintain our commitment to excellence. Despite economic challenges, we never compromise on quality or quantity. Our brand is truly ‘worth it’ to remember, and we hope our audience enjoys this nostalgic cinematic journey and grabs a Five Star Chicken on their way home, during lunch, or anytime.”

Dive into the magic of movies with Five Star Chicken and enjoy a campaign that’s as unforgettable as the meals themselves!