Work of the Week: 09/08/24

Five Star Chicken, a Thai fried chicken chain, thinks its delicious products are worth remembering, especially as it celebrates its 40th anniversary in business. Along with its agency BBDO Bangkok, the brand is jerking the memories of its loyal customers with a suitably nostalgic cinematic journey, all brought to life with a twist that we've come to know and love of Thai advertising. It was directed by Teerapol Suneta via Suneta House.

Beer, at least to me, is a beverage to be enjoyed all year round. But let's get real here. Nothing quite hits like the first sip of an ice cold crispy boy on a warm summer's late afternoon. And in Brazil, the undeniable beer of the summer is Skol, who, like our Thai chicken chain above, is celebrating a big birthday. To mark its 60th year in business, Skol and agency GUT Sao Paulo launched '60 Years Descendo Redondo' with an amusing, retro hero film and - the real stars of the show for us - a set of 11 delightful illustrations to live across digital, print and OOH but wouldn't be out of place on my apartment wall.

Despite everything I said above, that beer won't taste half as nice unless you're enjoying it with a bunch of your favourite people. That’s exactly the message behind Heineken's International Beer Day campaign. Created by the brand's global agency partner, Publicis Groupe's Le Pub, and directed by tempomedia's Alex Feil, the campaign focuses on unfinished and half-drunk pints - an ever-present signal of a good time had by friends. 

Lullabies offer a unique bonding experience between a parent and child and they can play a crucial role in a baby's cognitive, social, and emotional development. But for speech-impaired parents, the chance to share this cherished tradition has long been out of reach. 'LullabAI', a new AI-driven platform from Havas Life Mumbai and Alembic Pharmaceuticals aims to bridge that gap by transforming short voice samples into lullabies. Check out the platform here.

Chicago agency Quality Meats took just five days to conceive and execute JD Jelly, a new lubricant inspired by Republican VP candidate JD Vance's rumoured sexual exploits. The brand launched with an e-commerce website (https://www.jdjellycouchlube.com/) and announcement film with outreach support from Causes Up and Call To Activism. All proceeds from JD Jelly sales will go to the Kamala Harris campaign. "We know Couch Lube isn’t for everyone," says Maxx Delaney, creative director at Quality Meats. "But hopefully it’s a fun way to keep America focused on what’s at stake this election. Which also happens to provide a convenient distraction for those weirdos hellbent on violating our democracy."

A UK survey revealed that more than a third (37%) of holidaymakers buy inflatables for their trips in the UK and abroad, but fewer than half of those surveyed (47%) said they would reuse or recycle the inflatable after the holiday. This set of print ads from Thomas Cook, the Marine Conservation Society, and McCann Birmingham aim to alter that trend for the better. They cleverly depict an orca, a dolphin and a turtle as half deflated inflatables marooned on a beach.