Food Comes to Life in Shell’s ‘Go Well’ Films

Snapper Films director duo Stefano and Alejandra have shot Shell’s new ‘Go Well’ campaign created by Iris. 

As part of the wider Go Well campaign to make every journey better, Shell enlisted two unlikely stars to launch their new range of freshly prepared food: a snowboarding parmesan wedge and a tomato lost in the woods.

Captured using Dragonframe for absolute precision and fluid stop-frame animation, they bring out the charming personality of each food character while the sets – a live lettuce forest and 3D-printed cheese grater mountain range – provide a wonderful backdrop for the food to shine.