Ford Proves a 'Legend Never Dies' in Fast-Paced Capri Spot

For the relaunch of its iconic Ford model Capri, the automobile manufacturer and creative agency Wieden+Kennedy London wanted to create something truly memorable. The overarching idea was to find moments from different kinds of media that celebrated Ford Capri throughout the years. One of these was a clip from the 1975 movie 'Brannigan', featuring a famous scene where one of the characters jumps over Tower Bridge on a Ford Capri.

In order to assist with the licensing of the clip, Born Licensing managed the entire licensing process from start to finish.

The social campaign marking the return of the classic Ford Capri model in an all-electric version launched in July across key European markets (including UK, Germany, France, Spain and Italy). The 60-second hero spot shows fast-cut archive footage of the Capri, including the iconic clip from the movie ‘Brannigan’.