Ford's Latest Campaign Focuses on Human Power, Not Horsepower

Ford has unveiled a new film entitled 'Human Power' from BBDO Argentina. Produced by PRIMO and directed by Nico Perez Veiga, the advert celebrates human strength in all its expressions.

The cinematic tale highlights the incredible strength and fervor of humans, shifting the focus from the vehicles themselves to its passengers and drivers. From scaling the highest mountain peak to learning to paint with your feet, conquering an innate aversion to broccoli, or serving as a photojournalist in a war zone, humans are capable of extraordinary things. 

"Ford is changing the way we communicate, focusing more on people, on the emotional connection they have with the brand. As we continue to think of mobility as one of the keys to human progress, we have to think about the way in which we can help people to enhance their goals in life," said Sebastián Tourón, south group marketing manager at Ford.

This is the first work from BBDO Argentina for the automaker.