Founders Turns 5 and Begins New Era Announcing Team Leading Global Operations

Founders, the indie agency founded by Tanya De Poli and Checha Agost Carreño, announces changes in its leadership structure. As it enters into its 5th year of operations, with six offices around the world, and over 70 employees from 12 different countries, the Founders have decided it's time to continue shaking things up and announce a new leadership team.

• Tania Torres, is promoted to director of operations and client services at Founders. 
• Delfina Lamino will take on the role of CEO of Too Many Much , the company's global Production Hub.
• Alma Berruecos will become director of product innovations, a new area within the agency that is currently creating and developing new products.
• Tatiana Martinez recently joined the Founders team as regional account director for Spotify Latam.
• Tanya De Poli will assume as CEO, and Checha Agost Carreño will remain in his role as Founder and CCO.

About this new leadership team, Tanya De Poli shared, "Founders is a different company now from the one we founded five years ago. Even though there is something that will never change: our entrepreneurial spirit and “People First” culture; lots of things have evolved in our industry and in the world. So, we always need to be ahead of the game. And from this, comes the need to build our new leadership team, with world-class talent, that we are extremely proud of. We feel this team is the perfect fit for the next stage of Founders, where we hope to continue diversifying our business, integrating our product development department, and above all, keeping our independence.”  

Checha Agost Carreño added, "We feel there are very few companies like Founders in the world. Our freedom culture, our multicultural team, the brands we work with, and our way of work, always prioritising talent-first, make us unique. I'm so proud of this new management team. The most powerful female leadership team this industry has ever seen!”

Delfina Lamino will take on the role of CEO of Too Many Much. She has led the global production hub operation since its beginnings in 2022. Her team has expanded to include specialization in 3D creative development. Her most recent work includes executive producing a flash mob in Times Square for Netflix’s final season of The Umbrella Academy. The activation included 100 TikTok influencers/dancers/fans of the show who took over the most iconic plaza in the world, and danced in the rain creating an epic social piece that has reached over 11 million organic views. About this new chapter Delfina said “I’m grateful for the trust Tanya and Checha have placed in me by giving me the opportunity to lead Too Many Much as CEO. After five years of personal and professional growth alongside them, I'm excited to take on this new challenge. Class-A production has always been at the heart of our success, and I look forward to continuing to enhance our operational excellence, efficiency, and deliverables. Together with our talented team, we will seize new opportunities and continue building this solid foundation whose objective is that each idea reaches its best possible execution.”

Alma Berruecos, whose background has come from five years of being head of business insights at Founders, to having a luxury brand management global MBA from ESSEC Business School will now take on a new department at Founders and become the director of product innovations. It has always been our ambition to develop our own products/brands, and this is the direction we are going in. “After a year learning alongside the world’s most iconic brands, I see that the future of true creativity is the perfect symbiosis of both exceptional product and brand. Without a great one, the other cannot exist, and today my challenge is to bring both to life in this new era for Founders,” shared Alma. 

Tatiana Martinez recently joined the Founders team as regional account director for Spotify Latam. Tats comes from occupying leadership positions at Netflix and Uber. Tatiana is known for her exceptional blend of creativity and operational expertise and is ready to bring her unique touch to this dynamic agency.

“From a young age, I was captivated by the world of commercials - a fascination that has ignited my lifelong passion for creativity. I’ve always believed in the magic of creativity. As a child, I was intrigued by how stories were created and sparked imagination. I knew then that I wanted to be part of that creative universe.” 

Over the past decade, I’ve built a diverse career across entertainment, tech, and advertising, holding key roles at JWT, Publicis, Ogilvy, Uber and Netflix. This experience has shaped me into a unique industry 'unicorn,' balancing creative vision with operational expertise.

About her new position Tats shared, “I’m thrilled to join the Founders family and contribute my passion for creativity, love for music, and innovative mindset to elevate the brand across Latin America. I’m deeply grateful to Tanya and Checha for inviting me to this incredible, non-conventional agency at such a pivotal moment in my life and career. Things happen for a reason, and there are no coincidences - only moments that are truly meant to be. Thank you for believing in me and recognizing my talent.”

Tania Torres, has been at Founders since mid 2023, and comes from leading the regional team for Spotify and executing campaigns such as Wrapped 2023 in Latam, La Tierra del Corrido, and most recently “Mexico es tu Escenario.” 

About this new challenge, Tania said “I'm pleased with this new chapter, which is definitely the most important of my entire career, and I have felt very supported by Tanya and Checha from the beginning.

We have a very solid team, and the most important thing is to build ideas that we believe in as a team and that demonstrate the Founders philosophy.

I am eager to take on this new role, which will allow me to collaborate across all agency departments in a multidisciplinary manner. I sincerely appreciate Tan and Checha's trust in me.”